Allison Derke.JPG

Commercial Leader 

Allison Derke

Amy Perdue.JPG

Commercial Leader

Amy Perdue

Brian Choi_1.png

Commercial Lead

Brian Choi

Kelly Hanten.JPG

Business Director

Kelley Hanten

Travis Boyd.JPG

Travis Boyd

Ben Dulas.png

Ben Dulas

thumbnail_xenon-arc-avatar-white@2x.png

xenon-arc-avatar-white@2x.png

We build high-caliber teams of subject-matter experts, leveraging their talent, knowledge base, and passion for finding creative solutions to drive results​

A Team of Experts

Article originally posted in&nbsp;<a href="https://solutionsreview.com/crm/2022/11/09/data-is-the-untapped-source-needed-for-successful-customer-intimacy/">CRM Solutions Review</a>

As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories—Mica Zuniga, the Chief Strategy Officer at Xenon Arc, explains how the secret to better customer intimacy is in the data.

Data and customer intimacy; how do the gathering numbers, actions, and trends relate to successful customer relationships? Here’s how: one cannot happen without the other. The correct data used effectively results in customer intimacy. The key is knowing the “right” data to gather, to focus on, or to use in decision-making—and using it in a way that ultimately builds and sustains a continued cycle of customer loyalty and growth. It’s not a new concept, but it’s one that organizations seem to grapple with.

Creating intimacy with customers is more than sending birthday wishes or rehashing the latest sports news over lunch. While this is great for learning who the customers are, it doesn’t tell you what they need from you. Authentic customer intimacy results from leveraging extensive customer data and operational flexibility by tailoring goods or services to targeted consumers. It’s making service models scalable, enhancing the ability to make data-driven decisions, and having a deep understanding of customers’ needs and wants and how they use products.

In short, you know what the customer wants, how they want to get it, and whenever they need it—all by using data. And importantly, consider the data with a people-first, not number-first, mindset. How can you use this data to deliver exactly what the customers want and need?

Supply Chain Woes Shouldn’t Hinder Delivery of Superior Customer Experiences&nbsp;

Delivering a service or product can be challenging when nature, politics, or global logistics are in chaos. Companies can use data to tailor products and services precisely to customer applications. For example, as the manufacturing sector fully embraces digitalization, there are more and more new sources of data to learn about how customers use your products. You can quickly and accurately use that data to identify critical trends and tailor your offering to target segments, applications, or individual customers.&nbsp;

Communications can be personalized and tailored to keep customers notified about what they need to know to inform their buying strategies better, expand their awareness of your product and service offering, and create a “stickiness” that will help you both weather challenging times.

In 2005, Bain &amp; Company found that 80 percent of firms believed they delivered a “superior experience” to their customers—but only 8 percent of customers felt companies were delivering. Almost 20 years later, the customer experience is still lacking. According to Siegel+Gale, $402 billion each year is left on the table by companies that fail to provide basic experiences to their consumers. Not a new problem, but there are new solutions.

The Science of Holistic Customer Relationships.

Good customer relationships on any scale are challenging to build. In a rapidly evolving digital-first world, how do you know how to adjust offerings to keep up with customer needs? How do you build intimacy when customers engage in a variety of ways?

By gathering data that gives deep and actionable insights, you understand buying preferences and how products or services will be used—and ultimately, use that data to drive innovation and improvement. When you leverage industry-leading technology, expertise, and processes to create holistic customer relationships, you improve your ability to maintain a competitive edge. Clients with complete access to comprehensive analytics via a business intelligence engine unlock relevant, real-time visibility into customer behavior, transaction and SKU-level views, forecasting and pricing insights, business performance metrics, and more. In essence, all of this customer information is used to tailor formulations and services specifically to customer needs—and that intimacy is a critical part of differentiating one company from the competition.

The Difference is Data When it Comes to Customer Loyalty

The ultimate customer intimacy model continually reshapes offerings using robust data environments’ insights. It uses that customer data to refine the understanding of how products are used in the field, what type of value customers find in the products, the ROI on marketing and sales efforts, collateral development, and web analytics. The resulting customer intimacy organically creates a base of loyal advocates and continued growth.

The modern digital market requires data to drive innovation and decision-making and build successful customer relationships. That data is the key to intimately knowing what they want, how they want to purchase it, and how they will use it—and continue to stay loyal to the companies that give them exactly what they need when they need it.&nbsp; &nbsp;&nbsp;

Data-is-the-Untapped-Source-Needed-for-Successful-Customer-Intimacy.jpg

medium_Data-is-the-Untapped-Source-Needed-for-Successful-Customer-Intimacy.jpg

small_Data-is-the-Untapped-Source-Needed-for-Successful-Customer-Intimacy.jpg

thumbnail_Data-is-the-Untapped-Source-Needed-for-Successful-Customer-Intimacy.jpg

Data is the Untapped Source Needed for Successful Customer Intimacy

Article originally posted on <a href="https://www.supplychainbrain.com/blogs/1-think-tank/post/35652-repairing-customer-relations-after-the-supply-chain-crisis">SupplyChainBrain</a>

<a href="https://www.xenonarc.com/expert/mica-zuniga">Mica Zuniga</a>, SCB Contributor

Global supply chain woes have forced manufacturers and retailers to operate in survival mode. Meanwhile, their customers are using this frustrating lull to reexamine their own needs.

There were some hard choices to make when the upheaval began. Suppliers were forced to focus on what they could do “right here, right now.” The long-term result was poor planning, inconsistent communication, and ultimately, the alienation of customers.

It’s time to refocus from a survival strategy to one of sustainability and growth. The supply chain will stabilize, the workforce will return and businesses will reopen, but things won’t be back to “normal.” Customers want and need more from suppliers, and will flock to those who are providing the best communication and buying experience.

Build sustainable customer relations now by refocusing the lens. Start with clear messaging that allows customers to plan and implement omnichannel options for e-commerce purchasing.

Predictions are that supply chain stabilization will happen like a flipped switch, opening the flow of product. But will demand for goods still be there when that happens?

Customer behavior continues to evolve toward the need for transparent messaging and omnichannel methods for retailing. Sellers must act now to reengage customers with digital tools, omnichannel offerings and remote sales forces, or be left behind by those that do.

Suppliers need to look ahead and ask: How are we going to go to market? How are we going to build a foundation for growth out of the ashes? How will we catch and keep customers when the supply chain resolves?

Most importantly, if they aren’t in communication with their customers now, how do you know whether those customers remain with them, or have turned to the competition? And how much do those lost customers cost?

The decision to focus on the most impactful and profitable customers is a good one for the immediate situation, but the tradeoff is sending a message to others going without supply: You don’t matter to us, and you never did.

So how can companies repair customer relations today? It begins with remote customer engagement and the implementation or updating of digital tools, as part of a larger effort to reengage lost customers and plan to attract new ones. Steps to take include:

It’s not too late to win back customers and strategize ways to win new ones after the supply chain resolves. If you can recognize the issues, you can work to fix them. Heal your soured customer relations with open communications. Invest in the technology and talent that customers need and want from you. Earn back their trust to win back their loyalty.&nbsp;

large_bigstock-business-people-human-resour-176738470.jpg

medium_bigstock-business-people-human-resour-176738470.jpg

small_bigstock-business-people-human-resour-176738470.jpg

thumbnail_bigstock-business-people-human-resour-176738470.jpg

Customer Relations

Repairing Customer Relations After the Supply Chain Crisis

Business Insights Application Delivers Market Intelligence, Customer Intimacy &amp; Product Performance Transparency for Manufacturers in the Materials Industry

BELLEVUE, WASHINGTON , USA, September 13, 2022 (<a href="https://www.einpresswire.com/article/590514441/xenon-arc-launches-conntact-2-0">EINPresswire.com</a>) - Xenon arc has launched conntact™ 2.0, the latest iteration of its industry-leading business insights application designed to meet the data analytics needs of manufacturers in the chemical and materials industry. conntact™ 2.0’s market, product and customer transparency advancements provide actionable insights that deepen customer intimacy, accelerate business development, drive operating efficiencies, and further foster innovation.

“A major source of discontent for materials producers is a lack of real-time customer data and feedback,” says Mica Zuniga, Chief Strategy Officer, Xenon arc. “With conntact™ 2.0, Xenon arc offers our clients a unique, interactive visualization of critical company data—actionable insights—to propel the growth and transformation of their businesses. The key to holistic customer intimacy and reducing friction between manufacturers and their end-use customers is the ability to quickly decipher, interpret and translate data into value-creating strategies.”

conntact™ 2.0 builds upon the original, innovative conntact™ platform to provide more impactful data visualization and greater granularity into market dynamics, customer behavior and SKU-level performance. It enhances ease-of-use requirements by simplifying the creation and customization of dashboards, reports, and action items.

Specifically, conntact™ 2.0 creates convenient and visually appealing dashboards giving detailed customer analytics revealing patterns and trends for a big-picture view. These actionable insights include real-time end-user visibility, transaction-level views, customer pricing and price insights, demand planning and forecasting, business performance metrics, and business plan and ROI metrics.

“We formed a client advisory committee consisting of strategic and day-to-day users of conntact™ to understand usage objectives to develop impactful enhancements and functionality to the application,” Zuniga added. “The result of this process is a dynamic platform that provides timely, actionable information and visualization on a macro-level with the capability of drilling down into end market, customer and SKU specific details to formulate fact-based business decisions and strategies.”

“conntact™ 2.0 is an important component of Xenon arc’s overall value proposition as we enhance our clients' brand experience with their end-use customers,” commented Paul Warburg, President and Chief Executive Officer of Xenon arc. “Our technology solutions, including our client-facing conntact™ 2.0 and our customer-facing directibility™ applications, combined with our industry-leading technical and commercial teams, strengthen the intimacy between manufacturers and their products, with their end-use customers. Our determined focus on understanding the unique needs of smaller, non-core customers enables us to continuously develop innovative, industry-leading solutions for our manufacturing clients worldwide.”&nbsp;&nbsp;

large_Leader Board.png

medium_Leader Board.png

small_Leader Board.png

thumbnail_Leader Board.png

Leader Board.png

Xenon Arc Launches conntact™ 2.0

Murali Penubothu joins a leading technology company as the Chief Digital and Information Officer

BELLEVUE, WASHINGTON, USA (<a href="https://www.einpresswire.com/article/587057783/xenon-arc-expands-executive-team-with-key-new-hire">EINPresswire.com</a>) - Xenon arc, a global managed service provider that is transforming the way materials producers go-to-market, is pleased to announce the addition of Murali Penubothu in the key position of Chief Digital and Information Officer.

Penubothu has more than two decades of proven business and technology leadership experience and is responsible for building Xenon arc’s industry-leading technology platform focused on providing engaging experiences and transactional capabilities in a secure manner for end-use customers in the materials industry, while capturing insights that amplify the value proposition for its producer-clients.

“Technology and digital transformation represent one of the key foundational pillars as Xenon arc continuously tightens the bond and intimacy between global materials producers and their non-core business customers, said Paul Warburg, President and CEO of Xenon arc. “Murali’s global perspective, combined with a host of dynamic experiences and skill sets attributed to scalable digital transformation will enable us to advance our industry-leading technology platform creating greater value for our producer-clients while making it easier for end-use customers to engage with their respective producers’ brands and offerings.”

Formerly the CIO at Nicholas and Company, a privately held food service distribution company, Penubothu rebuilt the IT function by implementing emerging technologies that modernized the business for a competitive advantage and resulted in reinvigorating the trust of the business and partnership with existing customers, while attracting new clients. While Head of Business Systems at Airware, an aerial data startup, he designed and implemented a mix of systems and scalable business processes to support rapidly growing teams in sales, marketing, customer success, professional services, finance, and HR.

“I am tremendously impressed with Xenon arc’s leadership team, and its unique culture that offers a working model that invests in a supportive environment fostering team collaboration and creative problem solving.” said Penubothu. “I’m excited to be part of a high-growth organization committed to excellence where the potential is limitless while ensuring the positive resilience of the workforce,” he added.

Warburg concluded, “Murali’s involvement in the advancement of our leading customer-facing ecommerce solutions, including directibility™, and the latest iteration of our business intelligence platform, conntact™ 2.0, significantly enhances Xenon arc’s value proposition to all of our key stakeholders. We are very excited to welcome Murali to the Xenon arc team as we continue to accelerate our growth trajectory.”

Penubothu is a transformational technology leader, who leverages design thinking principles and agile methodologies to align technology innovation with strategic goals. Throughout his career, he has built best-in-class engineering teams by cultivating a high-performance work culture that attracts and retains diverse talent.

Penubothu holds a master’s degree (MS) in Electrical Engineering from Texas A&amp;M University and completed executive education in the General Management Program (GMP) at The Wharton School. He is also a founder and board member of two private limited companies in India.&nbsp;

large_Murali Penubothu.JPG

medium_Murali Penubothu.JPG

small_Murali Penubothu.JPG

thumbnail_Murali Penubothu.JPG

Murali Penubothu.JPG

Xenon arc Expands Executive Team with Key New Hire

Xenon arc provides Braskem with a data-driven marketing and sales platform focused on enhancing the way the company engages online with its clients and partners

Braskem (NYSE:BRKM6; NYSE: BAK; LATIBEX: XBRK)

BELLEVUE , WASHINGTON , USA, August 15, 2022 /<a href="https://www.einpresswire.com/article/584198367/xenon-arc-partners-with-braskem-to-bring-new-innovative-3d-printing-materials-to-market-throughout-north-america">EINPresswire.com</a>/ -- Xenon arc and Braskem (B3: BRKM3, BRKM5 and BRKM6; NYSE: BAK; LATIBEX: XBRK), the largest polyolefins producer in the Americas, as well as a market leader and pioneer producer of biopolymers on an industrial scale, are excited to announce the launch of Braskem3D – an advanced direct to consumer technology platform that greatly simplifies and accelerates the accessibility of Braskem’s 3D materials to the North American market. This latest innovation will provide a strategic platform for growth to help support the growing demand for Braskem’s unique line of sustainable and innovative products. The platform is available at www.braskem3d.com.

Leveraging Xenon arc’s directibility™ solution, Braskem is able to pair its dedicated team of thermoplastic experts with a sophisticated e-commerce platform to maximize the use of data and technology to drive alignment and brand loyalty across strategic and small to medium-sized business (SMB) customer segments.

“We are pleased to partner with Braskem, a forward-thinking company who shares our commitment to utilizing advanced technology to build a sustainable future,” notes Alyssa Cunnington, Chief Operating Officer at Xenon arc. “Coupling Braskem and Xenon arc’s digital-first, data-driven philosophy with a strong commitment to developing greater customer intimacy opens both organizations to endless growth opportunities.”

Braskem supports technology and innovation to achieve sustainable solutions through chemicals and plastics. The company's strategic vision is to become the world leader in sustainable chemistry and to strengthen the entire petrochemical chain.

With an ever-growing portfolio, Braskem focuses on making polypropylene, polyethylene, recycled and bio-based filaments, powders, and pellets easily accessible to the additive manufacturing industry.

“Directibility™ was engineered for client convenience and sustainability,” said Jason Vagnozzi, Braskem Commercial Director of Additive Manufacturing. “All our inventory, logistics, analytics, and client communication systems are integrated into one fully integrated and professionally supported online e-commerce platform. From product discovery through purchase and post-sale support we can deliver a better overall experience for our SMB clients.”

Braskem offers solutions across 3D printing technologies such as Fused Filament Fabrication (FFF), Selective Laser Sintering (SLS), and High-Speed Pellet Extrusion. Through Braskem's decades of expertise in materials science and product development, its state-of-the-art 3D printing labs, as well as its strategic partnerships with industry leaders, Braskem is committed to delivering new and innovative products to the market.

Xenon Arc Partners with Braskem to Bring New Innovative 3d Printing Materials to Market Throughout North America

Strong global experiences &amp; industry perspectives

BELLEVUE, WASHINGTON, USA (<a href="https://www.einpresswire.com/article/582823688/xenon-arc-appoints-chris-brink-dr-hans-josef-ritzert-to-its-board-of-directors">EIN Presswire</a>) – Xenon arc, a global managed service provider that is transforming the way materials producers go-to-market, today announced the addition of two new members to its board. Chris Brink, CEO at Hasa Pool Inc., and Dr. Hans-Josef Ritzert, most recently a senior executive with Evonik Industries, jointly bring decades of global experience and insights into the materials industry.

“We are very pleased to welcome Chris and Hans to the Board as we continue to advance our strategic vision and strengthen Xenon arc’s commitment to leveraging technological innovation and sustainable solutions to re-define how major manufacturers engage with their non-core business customers,” said Paul Warburg, President and CEO of Xenon arc. “Over the past 10 years we have demonstrated the effective portability of our business model into adjacent markets and geographies, matching our deep understanding of the unique needs of these end-use customers with our tech-enabled solutions. As our company continues to broaden its expertise and expands globally, we will benefit from the expertise, industry acumen, strategic insights, and shared values that Chris and Hans bring.”

Brink has a demonstrated track record of overseeing strategic initiatives that have resulted in accelerated growth. He currently serves as the CEO of Hasa Pool Inc., a leading specialty chemical producer and distributor of high-quality water treatment products based in California. Under his leadership, the company has successfully grown its footprint to 11 facilities spanning across the western US to Texas and built a recognized brand in the Recreational, Municipal, and Industrial markets. Brink’s experience in the chemical and materials industry include positions at Dow, Henry Company, Accella Polyurethane Systems, and Stepan Company. He began his career as a chemist and has hands-on experience and understanding of the industry from product development to executive leadership.

Ritzert holds a doctorate in chemistry and has spent his career managing strategically important initiatives for global chemical industry giants including Evonik Industries, a world leader in specialty chemicals operating in more than 100 countries. He was most recently Managing Director of Evonik’s Nutrition &amp; Care division, and President of Evonik China. Ritzert continues to leverage his extensive global business experiences by serving on the Board of several renowned European specialty chemical and polymer industry leaders.

Xenon arc Appoints Chris Brink & Dr. Hans-Josef Ritzert to its Board of Directors

SEATTLE, WASHINGTON, USA, (<a href="https://www.einpresswire.com/article/579017997/xenon-arc-unveils-new-brand-identity-as-the-company-embarks-on-its-next-phase-of-innovation-and-tech-enabled-growth">EIN Presswire</a>) – Xenon arc, a global managed service provider that is transforming the way materials producers go-to-market, revealed a new brand identity that represents the company's commitment to innovation, sustainability, and digital transformation. Xenon arc also recast its vision to broaden the definition of value for clients, partners, and team.

The new visual style and logo demonstrates the company’s data-driven, customer-first philosophy through the deployment of multi-channel customer engagement solutions while aiming to reflect Xenon arc’s commitment to sustainability and dynamic philosophical approach. 

“Our purpose is to extend the reach and improve the experience of our clients’ brands by increasing intimacy across historically underserved customer segments in the food &amp; beverage, industrial, and chemical industries,” said Paul Warburg, President &amp; CEO of Xenon arc. “Our new brand embodies our strengthened commitment to our business model and directly speaks to our organizational purpose. From a business model perspective, the iconography represents the intersection of the uniqueness of our clients, the customers we service on their behalf, our leading-edge technology, and those responsible for the delivery of our value proposition – our people.”  

Mr. Warburg continued, “Digging deeper, we believe the imagery appropriately reflects our cultural pillars behind our track-record of success, namely: our unwavering investment in the greatness of our people, the leveraging of individual strengths for the betterment of the team, deliberately engaging in small actions to drive outsized outcomes for all stakeholders, and adopting and promoting social responsibility. We are a team of tremendous aptitude, attitude and character and the driving forces behind future innovations, deepened client and customer collaboration, and executors of change across the industries in which we serve.”

Under the new brand, Xenon arc will continue to expand its current and build new tech-enabled solutions that serve the same goal – balancing technology automation with customer demand to seamlessly extending the producer’s brand and make the brand experience better for customers.

The new logo reflects what the company has become: more mature and future-focused, at the same time growing dynamically, reaching new milestones, entering new markets, and always moving forward. We go above and beyond, and have people – our team, clients, and partners – at the center of everything we do.

Xenon arc Unveils New Brand Identity as the Company Embarks on its Next Phase of Innovation and Tech-Enabled Growth

Article originally posted on <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2022/01/07/navigating-change-capital-management/?sh=3fbffafb639a">Forbes</a>.

Paul Warburg, President and CEO at <a href="http://Xenonarc.com">Xenon arc</a>, discusses how to empower your team and improve profitability. <a href="http://xenonarc.com">Xenon arc</a> is an innovative tech company seeking to revolutionize distribution in the chemical industry.

The past year saw the <a href="https://www.reuters.com/business/global-markets-ma-2021-08-12/">highest mergers and acquisitions activity in history</a>, with more and more CEOs finding themselves transitioning in their roles to become stewards of change capital management. If deployed effectively, sustainable corporate and financial growth can be achieved — and just as importantly — so can the advancement of employees’ careers and personal development. Longer-term results can include better client experiences, sustained growth trajectories and an enduring organization that upholds and optimizes its core values.

But how do you invest change capital in the most judicious manner to ensure the organization doesn’t lose its innovative, competitive and differentiated edge? How do you create alignment when transitioning from an existing model and operating structure to new oversight and objectives? You need to switch your lens.

Switch the lens from a financial to a human focus.

In the business world, “capital” is most often used in parallel with a tangible asset or assets. Currency, inventory, intellectual property, etc., are all nouns associated with an identified monetizable value. As a former CFO, I am continuously learning to piece together plans leveraging these assets with qualitative, intangible assets such as cultural dynamics, team development, nonfinancial motivators and other aspects to drive strategic focus and desired outcomes as we build and grow a disruptive organization.

As a steward of change capital management, the lens must shift from the transactional mindset of discounted cash flows, detail analysis and statistics to a forward-leaning perspective toward organizational behavior and development.

This requires patience. Cultural shifts impact all facets of business and must be handled methodically, pragmatically and in a disciplined manner to ensure limited disruption to growth and development. This doesn’t happen overnight; it evolves, taking days, months and even years.

Strategic planning must focus on the intangibles and friction points that will inevitably evolve over time — balancing the positive with risk mitigation — for sustainable success.

For many, handling the “what” is more intuitive than considering the “how” of change capital management. Numbers are easy. Common sense can be hard.

Developing a list of needs is critical. Perhaps you need to build out your technology, expand your infrastructure, hire more strategic contributors and invest in more talent. But how will you execute? How will you achieve these goals while preserving the important attributes of the company culture that has enabled and driven growth? How do you make sure these upcoming changes and additions to the organization will be positive?

It starts with clear, focused and open communication, not spreadsheets and reports. Executive and senior leadership teams should be part of the deeper conversations about what’s in store for the upcoming year. No one should be surprised. Prepare teams early, and emphasize priorities while creating lofty goals to collaborate with new team members to build alignment and understand where the tactical change pieces are going to come into play.

Consider how you will mitigate risk and capitalize on anticipated outsized returns and career, personal and financial growth. For a “Big Bang” company innovation, the biggest piece is preserving the strongest elements that have enabled an innovation-first company culture. Because you are bringing new people to the table, you need to focus on ways to keep true to the core principles that have enabled success and bring them to the newly expanded table.

Numbers matter, but people count. Your “how” should be people-first for judicious change capital management.

As leaders, we strive to make things better. But are you making things better for now — or better for the future? I believe that thinking short-term short-changes an organization’s permanence. My tenure will come and go, but how can I create an enduring legacy that embraces evolution, progress, performance and value creation? I consider what’s best for the organization.

Change is inevitable. And we should embrace it. Creating a people-first culture and accepting change will create a sustainable future. With this mindset, your organization can thrive through change and continue to advance — while always aiming to advance your people.

How to Navigate Change Capital Management in 2022

BELLEVUE, Wash., February 01, 2022--(<a href="https://www.businesswire.com/">BUSINESS WIRE</a>)--Xenon arc today announced the promotions of Alyssa Cunnington to Chief Operating Officer and Mica Zuniga to Chief Strategy Officer. These promotions expand and strengthen the executive team, as the Company embarks on its next phase of innovation and growth.

Alyssa Cunnington has over a decade of experience serving in various senior management roles at Xenon arc and within the materials industry, most recently as Senior Vice President, Exterprise Operations. Ms. Cunnington was one of Xenon arc’s earliest team members. She joined from ChemPoint, a subsidiary of Univar Corp, where she served as Product Manager in addition to several other roles.

Mica Zuniga also brings over a decade of experience serving in leadership positions within the Company and the materials industry. Most recently, she served as Senior Vice President, Strategic Growth at Xenon arc. Prior to joining Xenon arc in early 2011 as one of the first employees of the company, she held management roles at ChemPoint and SanMar Corporation. She is also an active promoter of women in leadership and served on the board for the Women’s Global Leadership Initiative for several years.

Paul Warburg, President and CEO of Xenon arc, said: "Xenon arc is entering a new chapter of accelerated growth, including new market and product development. Both Mica and Alyssa have contributed to our growth since our earliest days, helping to build a successful business model that leads the industry in innovation, customer satisfaction and excellence."

"Their contagious character and attitude enhances our executive team and the organization as a whole. We are thrilled to announce their promotions, especially at a moment when we are seeing such positive momentum in our business and are poised for continued growth, as we innovate for our clients and end-use customers. I’m thrilled to recognize their accomplishments and looking forward to continuing to deliver outsized returns to all stakeholders."

Xenon arc Expands Executive Team with Key Promotions

Latest News

With an exceptional international business background, it should surprise no one that Allison flawlessly wears multiple hats as the Commercial Leader for one of our extraprises. She serves as sales team manager while also delivering on strategic account sales, marketing and product management, as well as building financial models and performing data analytics.  

In these roles, Allison serves internally to improve and implement sales forecasting tools, create and deliver sales campaigns and marketing processes, and drive technology and process innovations and efficiencies. From a client- and customer-facing perspective, she also maps the market for new products and end users, offers insights into evolving market trends, and creates new opportunities for Xenon arc, our clients, and their customers.

Life at Xenon arc keeps you on your toes — in the best possible way. I come into work excited for what I’ll learn that day, whether sharpening my toolkit or branching out in responsibilities.

With a B.S. in International Business from Northeastern University, including a Dual Degree Exchange Program at NEOMA Business School in France, Allison worked coast to coast and in Paris before joining Xenon arc. In her down time, you can find Allison exploring all the activities the Pacific Northwest has to offer from hiking and kayaking, to experiencing the restaurant, brewery, and winery scene.

large_Allison Derke.JPG

medium_Allison Derke.JPG

small_Allison Derke.JPG

thumbnail_Allison Derke.JPG

As a Commercial Leader serving the dairy manufacturing space, Amy helps dairy ingredient manufacturer clients find robust customized solutions for their upcoming productions with a particular focus on developing and serving SMBs. Every day gives Amy and her team an opportunity to solve new and unique challenges, which means they focus on a variety of tailor-made stabilizer solutions that help bring exciting new food products to market quickly and successfully.

Xenon arc excels at accelerating growth, reducing supply chain complexity, and driving innovation for our clients — we’re also heavily focused on internal team development and what I love most about coming into work is the opportunities for team building and coaching.

With a BFA in Sculpture from Arcadia University, Amy built deep industry experience in the sculptural materials industry by helping customers source materials to turn ideas into physical things. This knowledge of materials manufacturers combines with her natural inclination toward innovation to make her successful in her role. In her downtime, you can find her hiking or backpacking in the Pacific Northwest.

large_Amy Perdue.JPG

medium_Amy Perdue.JPG

small_Amy Perdue.JPG

thumbnail_Amy Perdue.JPG

With a wide-ranging background that bridges marketing, biochemistry, and business process, Brian is known for thinking outside of the box to create opportunity out of challenges. His unique position managing two enterprises within Xenon arc allows him to draw data-driven parallels and find agile solutions that ultimately help both companies expand market share.

With a B.A. in Biochemistry from the University of Washington. Brian holds dual citizenship in the United States and South Korea. He moved to Seattle by himself at 15, which taught him the value of being self-sufficient and proactive at a young age — skills he brings to his role at Xenon arc every day. A proud dog dad, during his personal time, Brian can often be seen walking and jogging, and can also be found snowboarding in the winter. 

large_Brian Choi_1.png

medium_Brian Choi_1.png

small_Brian Choi_1.png

thumbnail_Brian Choi_1.png

With a professional career devoted to the specialty distribution space, Kelley brings a deep understanding of chemical producers and their unique challenges to her role at Xenon arc. When she explains her job to people she meets, Kelley describes Xenon arc as a company that builds companies so we serve as an extension of our clients to enhance relationships with their customers in fragmented markets. In her role as a business director, she sees different challenges every day and tackles them head-on, frequently creating scalable solutions to solve problems that people — including clients, customers, and even internal Xenon arc teams — face on a regular basis so that she can help her team and her clients operate more efficiently.

One of the many hats Kelley wears means that she leads dedicated teams that manage support for our clients’ smaller customers while driving growth through marketing as well as high-level responsive service and value-add services that circumvent many of the supply chain and customer service issues many faced — even in a pre-pandemic world.

I absolutely love the people at Xenon arc — it’s such a great environment because everyone has such different backgrounds and strengths that we are always learning from each other. And, we’re all passionate problem solvers, so we come up with some incredible solutions to problems that have plagued materials producers for decades.

Kelley’s background in the chemical industry is impressive, and she draws on her biomedical engineering degree and solid understanding of business every day to serve her clients and her team. Pre-covid, she was an avid traveler and hopes to return to exploring the world one day soon. Until then, you can find her exploring the Pacific Northwest and experimenting in the kitchen. 

large_Kelly Hanten.JPG

medium_Kelly Hanten.JPG

small_Kelly Hanten.JPG

thumbnail_Kelly Hanten.JPG

With over a decade of experience as a customer relationship manager and passionate sales leader, Travis has held a variety of responsibilities across Xenon arc’s food and industrial teams and currently oversees the purchasing for an industrial client. His current focus on increasing inventory efficiencies and reducing waste has led to smarter stocking strategies and improved customer support during a time when other companies have experienced supply chain challenges, ultimately resulting in increased customer loyalty and long-term market growth. 

Creating win-win solutions through value creation around efficiencies that benefit both the client and the small-to-medium-sized customers is what excites me most about working at Xenon arc. I love improving processes and developing training material to ensure we’re communicating key knowledge and valuable best practices.

Travis holds an MBA from the Michael G. Foster School of Business at the University of Washington that drives his passion for creating value for clients and contributing to Xenon arc’s positive growth-centered company culture. He recently retired from elite-level marathon competition where his personal best was 2:19, and in his spare time, he can be found coaching his children’s softball and baseball teams, and participating in the ministry of his church. 

large_Travis Boyd.JPG

medium_Travis Boyd.JPG

small_Travis Boyd.JPG

thumbnail_Travis Boyd.JPG

Ben brings a commitment to holistic customer service to his role as Commercial Lead, where he oversees 180 accounts and a $6 million book of business on behalf of Xenon arc’s clients. Finely tuned communication skills — including a deep ability to listen with an open mind and hear what people aren’t saying as much as what they vocalize, help him to manage the dynamic expectations of all stakeholders and advocate for their needs.  

Constantly striving to be a reliable resource in a thoughtful capacity, Ben wears many hats, managing relationships as well as sales, accounting, and reporting requirements. On any given day, he might handle a variety of challenges. However, every day has one thing in common — you’ll find Ben serving as a liaison between Xenon arc clients and their customers to facilitate growth, optimize business practices, and smoothly manage trends and challenges in the industry.

“My team is truly phenomenal! I’m so excited to work in an environment where professional talents are developed, both team and individual successes are highlighted, and everyone’s unique abilities are celebrated. The level of trust is high because we truly look out for each other.”

Driven by his passion for shining a light on people with different backgrounds and experiences, particularly the LGBTQ community, people of color, and the intersectionality of both, Ben wants to create a legacy of equity and compassion born of deeper understanding by promoting diversity and inclusion. To that end, he devotes much of his off-work time as Senior Tenor in the Seattle Men’s Chorus which provides a great opportunity to build community, illuminate the experiences of LGBTQ people and their allies, expand inclusion, and inspire justice.