24 January 2020
HUNTSMAN TEXTILE EFFECTS PARTNERS WITH XENON ARC TO FORM NAVICOLOR Dedicated marketing channel to better serve the US market
Singapore Huntsman Textile Effects and Xenon arc today announced the formation of NaviColor, a dedicated marketing channel to service the unique needs of select customers in the United States textiles and apparel industry.
NaviColor is a business specifically designed to meet the needs of select Huntsman Textile Effects customers and to further expand the growing customer base. NaviColor features a dedicated team of professionals in a highly advanced technological environment to support customers utilizing Huntsman’s Textile Effects innovative chemicals, dyes and digital inks in the United States.
“NaviColor represents a significant investment in our customer experience and will help us enhance how we deliver value to our customers,” said Brook Swinston, Huntsman Textile Effects Commercial Director Americas. “Huntsman is a recognized global market leader and innovator in textile dyes, chemicals and digital inks. This approach enables us to be closer to our customers, deliver value and react with more agility.”
NaviColor is the latest deployment of Xenon arc’s innovative xa-Direct model that helps the world’s preeminent manufacturing companies reach, grow and more effectively service the needs of their customer base s. Leveraging its domain expertise of the marketplace, combined with extensive voice of the customer research and leading-edge technology platform, the xa-Direct model delivers enhanced customer intimacy, valuable insights and improved customer service levels.
“We are excited to partner with Huntsman Textile Effects,” commented Mica Zuniga, Vice President of Strategic Growth for Xenon arc. “Together, we have created a thoughtful and complete offering focused on delivering best-in-class service, and technical support to valued customers by representing Huntsman Textile Effect’s market-leading products.”
NaviColor will exclusively represent Huntsman Textile Effects product portfolio including:
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2018 revenues of approximately $9 billion. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 75 manufacturing and R&D facilities in approximately 30 countries and employ approximately 10,000 associates within our 4 distinct business divisions. For more information about Huntsman, please visit the company's website at www.huntsman.com.
About Huntsman Textile Effects:
Huntsman Textile Effects is the leading global provider of high quality dyes, chemicals and digital inks to the textile and related industries. With operations in more than 90 countries and seven primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our custom ers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as durable water repellents, color fastness, sun protection or state-of-the-art dyes which reduce water and energy consumption. For more information about Huntsman Textile Effects, please visit www.huntsman.com/textile_effects.
About Xenon arc:
Established in 2010, Xenon arc is a data-driven marketing and sales company, focused on enhancing the way materials producers engage with their SMB customers and segments. Xenon arc’s xa-Direct model specializes in building private label, direct-to-market teams. With offices in the US, Europe, Mexico and Brazil, Xenon arc partners with producers looking to evolve, digitize, and enhance their go-to-market strategy. Xenon arc’s client list includes some of the most distinguished brands in the materials industry and is constantly expanding. For more information, visit www.xenonarc.com.
NaviColor is a newly dedicated platform operated by Xenon arc in collaboration with Huntsman Textile Effects specifically designed to meet the needs of select customers. NaviColor provides a highly responsive and industry focused service with flexibility in purchasing, more customized fulfilment, and a dedicated sales team with technical expertise. For more information, please visit www.navicolor.com.